Client Overview

Dr. Raymond Duong, MD, is a respected internist based in Vero Beach, Florida, with an extensive background in internal medicine and a broad range of innovative health services. Drawing inspiration from his parents, both of whom were selfless practitioners in war-torn Vietnam, Dr. Duong is dedicated to providing exceptional care. His practice offers a mix of traditional internal medicine with advanced treatments including BioTE hormone replacement, BTL EmSculpt NEO, BTL EmSella, BTL Emtone, and Emfemme treatments for comprehensive wellness solutions.

Challenges

Despite Dr. Duong’s extensive experience and innovative service offerings, his digital presence did not effectively communicate the breadth of his services nor did it adequately reach the potential patient base in and around Vero Beach. The practice needed an enhanced online image and strategy to reflect the high-quality care provided and to attract a broader clientele, particularly focusing on preventive care and advanced therapeutic options.

Objectives

Our team was tasked with transforming Dr. Duong’s online presence to:

• Enhance his website for better patient engagement and appeal.
• Increase brand recognition to potential patients in the area.
• Improve his overall search engine visibility for targeted keywords.
• Optimize his Google Business Profile profile to increase local discoverability.

Strategy

Website Revamp

We designed a new, modern, and responsive website that reflects Dr. Duong’s commitment to cutting-edge patient care. The aesthetic was carefully curated to offer a professional yet welcoming feel, incorporating elements that explain each of his specialized services with clarity and engaging visuals.

SEO Optimization

Our team implemented an aggressive SEO strategy by targeting over 1,016 relevant keywords with the aim of establishing Dr. Duong’s practice as a leader in diverse medical treatments. We created additional content-rich pages focused on his unique services, each optimized for search engines to capture organic traffic.

Google Business Profile Optimization

To capitalize on local search queries, we enhanced Dr. Duong’s Google Business Profile with updated service offerings, accurate working hours, and multimedia elements showcasing the practice’s environment and technologies. These adjustments aimed to improve user experience and engagement directly from the search results page.

Results

The strategic overhaul of Dr. Duong’s digital marketing led to significant improvements:

• SEO Achievements: Successfully ranked 360 keywords on the first page of Google within six months of the campaign, vastly increasing visibility.
• Enhanced Website: The new website saw a 60% increase in user engagement, with reduced bounce rates and longer session durations.
• GBP Optimization Impact: There was a 45% increase in Google Business Profile inquiries which includes direct calls and appointment bookings, indicating heightened local engagement and interest.

Client Testimonial

Dr. Duong expressed his satisfaction with the services provided: “Steve and his team have assisted my medical practice with website design and digital marketing for the last several years. We are grateful for their skills, professional advice, and wonderful attitudes!”

Conclusion

Our multi-faceted digital strategy enabled Dr. Raymond Duong to elevate his medical practice by aligning his online presence with the high caliber of services offered. Our efforts resulted in enhanced digital visibility, better patient engagement, and increased local recognition, ultimately contributing to the growth and success of Dr. Duong’s practice.