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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
Establishing a Network of Healthcare Providers
Establishing a network of healthcare providers who can refer patients to your concierge medical practice is an effective way to increase patient referrals. Referrals from other healthcare providers are often highly qualified, meaning these patients are more likely to become long-term patients. To create a referral network, start by identifying other healthcare providers in your area who share your commitment to delivering high-quality patient care.
Reach out to these healthcare providers and introduce yourself. Explain the benefits of your concierge medical practice, such as more personalized attention and longer appointment times. You can also offer to give them a tour of your facility or meet with them to discuss how you can work together.
It is essential to have a system for tracking referrals. This could be as simple as asking new patients how they heard about your concierge medical practice or as complex as using software specifically designed for this purpose. By tracking referrals, you can identify which healthcare providers are sending the most patients your way and express your gratitude accordingly.
Expressing gratitude can be as simple as sending a thank-you note or offering a discount on services to patients referred by that healthcare provider. The key is to be genuine and timely in your expressions of gratitude.
Another important part of building a referral network is following up with patients who have been referred to your concierge medical practice. This ensures that they are satisfied with the care they are receiving and helps to build a strong relationship between your practice and the referring healthcare provider.
After a patient has been seen at your concierge medical practice, be sure to follow up with the referring healthcare provider to let them know how their patient is doing. This helps to build trust between your practice and the referring healthcare provider, making it more likely that they will refer additional patients to you.
One way to increase the number of referrals from other healthcare providers is to make it as easy as possible for them to refer patients to your concierge medical practice. This could include providing them with referral pads or making it easy for them to refer patients through your website.
In addition to building relationships with other healthcare providers, it is also essential to have a strong online presence. This includes having a user-friendly website and a presence on social media platforms such as Facebook. It is also crucial to be listed on relevant directories and to have a complete and up-to-date Google Business Profile.
Encourage your patients to leave reviews on your Google Business Profile and Facebook page. Positive reviews can increase the credibility of your concierge medical practice and make it more likely that other healthcare providers will refer patients to you.
Key Takeaways
- Building relationships with other healthcare providers can increase patient referrals to your concierge medical practice.
- A system for tracking referrals can help you identify which healthcare providers are sending the most patients your way.
- Following up with patients who have been referred to your practice ensures they are satisfied with their care.
- A strong online presence, including a complete and up-to-date Google Business Profile, can increase the credibility of your concierge medical practice.
- Encouraging patients to leave reviews on your Google Business Profile and Facebook page can enhance your practice’s credibility.
- Providing healthcare providers with referral pads or making it easy for them to refer patients through your website can increase referrals.
- Building trust with referring healthcare providers by following up with them after their patient has been seen can lead to additional referrals.