From A traditional to Concierge practice
This program is designed for physicians transitioning from traditional insurance-based practice with 1,000 or more legacy patients to a concierge or DPC model. Our focus is to educate as many legacy patients as possible to show the value a concierge practice provides.
We use an omnipresent approach, displaying this information across multiple platforms and systems. The message informs the legacy patients that the practice is changing, why it is changing, and to invite the patients to schedule a “Meet and Greet” discussion appointment with the physician as soon as possible.
- Patient outreach using email
- Text messages
- Facebook and social media
- Spotlight Ads displayed on major news and entertainment websites
- Reminder Marketing
The focus of this program is to introduce the concierge practice to new potential patients in the geographic area near the office and encouraging them to schedule a “Meet and Greet” with the physician.
We utilize several digital advertising techniques to educate potential patients about concierge care and explain the benefits and value.
- Local Focus SEO
- Google Ads
- Facebook and social media marketing
- Spotlight Ads
- Marketing Automation
- Reminder Marketing
- AI-generated video providing additional educational content
Many concierge and DPC practices have already achieved their desired panel size and do not wish to grow further. However, it is very important that the current patients, and those on the waitlist, are nurtured on a regular basis, to help them continue to feel appreciated and positive about their decision to be a patient at the practice, as well as the yearly investment.
- Facebook and social media marketing
- Informative health tips shared via blog posts and distribution via email and social media
- Patient Surveys
- AI-generated video providing additional educational content
- Reminder Marketing
- Planning Quarterly Patient Appreciation Events
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Ready to take the next step to grow your concierge medical practice? Contact us today to discover how our expertise in practice branding, patient acquisition and retention, and advanced marketing tactics can help you thrive.
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