About the Client

Midwife RX, founded by Angela Love, CNM, ARNP, offers a unique approach to midwifery and nursing care that emphasizes hassle-free medication procurement and personalized health care. The practice, rooted deeply in both the traditional midwifery model and Western medical approaches, aims to optimize the physical and emotional health of its clients while supporting freedom in birth choices. Operating out of Florida and Utah, the practice is a beacon for those seeking informed, compassionate care outside traditional hospital settings.

Challenges

Midwife RX faced significant challenges in reaching a broader demographic online. Despite providing specialized and high-quality care, their digital presence was not sufficiently developed to highlight their unique services or attract the right audience. The practice needed an enhanced online strategy to improve visibility, attract new clients, and communicate their services effectively.

Objectives

Our project objectives included:

• Strengthening Midwife RX’s online visibility and search engine ranking.
• Optimize their Google Business Profile (GBP) to improve local search results and information accessibility.
• Develop additional content to boost SEO and educate potential clients about Midwife RX’s unique offerings.

Our Strategy

Comprehensive Keyword Research and Optimization

We embarked on an extensive SEO campaign that targeted over 1,560 keywords vital to Midwife RX’s services. The focus was placed on highly relevant terms that potential clients might use when seeking midwifery services outside of traditional hospital settings.

Google Business Profile (GBP) Optimization

To enhance local search visibility and accessibility, we optimized Midwife RX’s GBP profile. This included updating the business’s description with key services and unique selling propositions, cleansing outdated information, and ensuring that all contact information was correct.

Creation of SEO-Rich Content Pages

Recognizing the need for more in-depth content that resonated with potential clients, we developed many new web pages. These pages were carefully crafted to enhance Midwife RX’s search engine rankings and provide valuable information to visitors, explaining the benefits of choosing a nurse practitioner and CNM-led care model.

Results

Our comprehensive digital marketing strategy yielded impressive results:

• SEO Success: Achieved first-page rankings for 381 out of the over 1,560 targeted keywords, markedly increasing Midwife RX’s online visibility.
• Increased Web Traffic: The optimization and content creation led to a significant increase in organic traffic, bringing more potential clients to the site who were actively seeking specialized midwifery services.
• Enhanced Local Discovery: Improvements in the GBP listing resulted in better local discoverability, making it easier for clients in both Florida and Utah to find and engage with Midwife RX online.

Client Testimonial

Angela Love from Midwife RX states, “The team has transformed our digital presence. Their approach not only made our unique services more visible but effectively communicated our mission and values to a wider audience. We now enjoy increased inquiries and higher engagement from our online channels.”

Conclusion

Midwife RX’s collaboration with our team is a testament to how targeted digital marketing strategies can transform the online presence of specialized medical practices. By focusing on SEO, GBP optimization, and content creation, we elevated Midwife RX’s digital footprint, enabling them to attract and engage more clients effectively.