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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
The Client
Private Nursing Care, Inc., established in 2013 by Gayla Eastman, RN, BSN, is a Vero Beach-based nurse registry committed to providing high-quality personal and professional home care. Gayla, leveraging her extensive experience in nursing and healthcare management, focuses on delivering compassionate care tailored to the needs of each client.
Challenges
Despite offering outstanding care services, Private Nursing Care struggled to reach potential clients online and showcase its comprehensive offerings effectively. A dated website and limited online visibility limited their ability to attract high-net-worth individuals seeking premium nursing services in Indian River County, Florida.
Objectives
Our team was tasked with:
- Enhancing the visibility and attractiveness of their website to potential clients.
- Improve online discoverability through advanced SEO practices.
- Optimize their Google Business Profile (GBP) profile to reach local clients efficiently.
Our Approach
New Website Design
We developed a user-friendly, mobile-responsive website that reflects the professionalism and warmth of Private Nursing Care. Emphasizing ease of navigation and accessibility, the new design allows visitors to find relevant information quickly, contact the agency, or schedule a consultation effortlessly.
SEO Strategy
Focusing on over 2,200 keywords relevant to home nursing care and personalized medical attention, we implemented a robust SEO strategy. This approach included creating additional SEO-friendly content pages, incorporating keywords without compromising the natural tone of the text, and improving metadata and alt text across the website.
Google Business Profile (GBP) Optimization
We optimized the GBP profile of Private Nursing Care to improve local search visibility. Adjustments included updating the business’s description to highlight their unique offerings, ensuring contact information was accurate, and regularly managing reviews to enhance reputation and trust.
Results
This strategy dramatically increased Private Nursing Care’s online exposure:
- Website Traffic: Saw an increase of 67% in organic traffic within the first six months post-launch of the new site.
- Engagement: Improved the bounce rate by 23%, indicating higher quality traffic and more engagement with the website content.
- Google Rankings: Achieved first-page rankings for over 45 of the targeted 2,200 keywords within the first month with continuous growth thereafter.
- Local Discovery: Enhanced visibility in local search results led to a 190% increase in inquiries through the Google Business Profile.