Client Overview

White Square Vascular Surgery is a longstanding provider of specialist vascular care based in eastern Baltimore, Maryland. They offer a comprehensive range of services addressing various vascular health concerns. Their experienced team is adept at both traditional surgeries and modern minimally invasive procedures in their state-of-the-art endovascular suite. This dual approach ensures their patients receive tailored, high-quality vascular care.

Challenges

Despite their clinical expertise and advanced facilities, White Square Vascular Surgery faced challenges in effectively communicating their offerings online and attracting a broader patient base via digital channels. Previously, their online presence failed to adequately portray the breadth of their services and expertise, limiting their potential patient engagements.

Objectives

Our team was tasked with elevating White Square Vascular Surgery’s digital presence to:

• Reflect the high caliber and comprehensive nature of their services.
• Engage in a rebranding campaign to improve their practice identity.
• Improve search engine visibility and rankings for targeted keywords.
• Enhance user engagement through their Google Business Profile.

Our Strategy

Website Redesign and Branding

Our team developed a visually appealing, easy-to-navigate website that aligns with the modern medical services provided by White Square Vascular Surgery. The redesign includes a new logo and branding colors for consistent and cohesive online branding. Additionally, the website features enhanced content that clearly explains each service, incorporating SEO best practices to improve organic search visibility.

Targeted SEO Campaign

We strategically targeted 196 relevant keywords focusing on both general vascular health and specific services offered by the clinic. This approach was designed to attract patients seeking both general and specialized vascular care.

Google Business Profile Optimization

To boost local visibility and engagement, we revamped their Google Business Profile. Updates included accurate and detailed service descriptions, optimized business hours, and patient-oriented communication features, allowing for enhanced interaction and visibility in local search results.

Results

Our comprehensive digital marketing approach brought significant improvements:

• SEO Performance: Successfully placed 80 targeted keywords on the first page of Google, leading to increased organic search traffic.
• Enhanced Online Visibility: The newly designed website and optimized content dramatically increased online visibility, drawing more prospective patients to their website.
• Increased Patient Engagement: The optimized Google Business Profile led to a notable increase in direct inquiries and appointment bookings, particularly from local search users.

Client Testimonial

The team at White Square Vascular Surgery expressed their satisfaction with our services: “Steve and the team have transformed our online presence. They not only revamped our website but also enhanced our visibility on search engines significantly. Today, we see more patient engagements and inquiries than ever before, thanks to their tailored digital marketing strategies.”

Conclusion

The partnership with Steve and the team enabled White Square Vascular Surgery to effectively communicate the importance of their medical services online, matching the quality of care they provide offline. Our targeted strategies in SEO, website design, and Google Business Profile optimization fostered a stronger digital presence, allowing them to reach and serve a wider patient demographic.

For more information on how Concierge Medical Marketing can help elevate your practice, please contact us directly.