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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
Building strong relationships with patients is vital for concierge medical practices, and one powerful way to connect with followers is through Instagram Live. This tool provides an opportunity to engage with followers in real-time, answer their questions, and share valuable insights about healthcare and services.
Instagram Live is a versatile platform that concierge medical practices can use to discuss critical topics like disease prevention, healthy habits, and nutrition. Practices can further highlight their expertise by offering virtual tours of their facilities, introducing staff, or sharing behind-the-scenes glimpses of their operations. These efforts help establish trust and build stronger connections with their audience.
To make Instagram Live sessions interactive, concierge medical practices should actively encourage followers to ask questions through the comments section or the question sticker feature. Addressing these questions during the live stream allows practices to deliver tailored advice and demonstrate attentiveness to individual patient concerns.
Getting the most from Instagram Live requires thoughtful preparation. Concierge medical practices should announce upcoming live streams ahead of time by sharing posts, sending reminders to followers, and utilizing well-chosen hashtags. These steps ensure better turnout and broader reach.
Moreover, Instagram Live provides concierge medical practices a platform to share exclusive content, such as special offers or limited-time promotions. Offering followers unique content adds value to the live streams and incentivizes greater participation.
Key Takeaways:
- Concierge medical practices can foster real-time engagement with followers and address their questions through Instagram Live.
- Instagram Live allows practices to discuss healthcare topics, showcase their services, and strengthen connections with followers.
- Active participation from followers during live streams can be encouraged by inviting questions and discussions.
- Promoting live streams in advance helps concierge medical practices boost their audience and engagement.
- Exclusive content, like promotions or discounts, can be shared through Instagram Live to reward and incentivize followers.