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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
Engaging with patients is crucial for any healthcare practice. One effective way to do so is through email newsletters. In this article, we’ll explore how to create and send email newsletters that keep patients informed and engaged with your practice.
When it comes to creating an email newsletter, the first step is to define your goals. What do you want to achieve with your newsletter? Is it to inform patients about new services, promote healthy habits, or simply keep them updated on practice news? Having a clear idea of your goals will help you create a focused and effective newsletter.
Next, consider your audience. Who are your patients, and what are their interests? What type of content will resonate with them? Knowing your audience will help you tailor your content to their needs and preferences.
Now, let’s talk about content. Your email newsletter should include a mix of informative and engaging content. This could include:
- Practice news and updates
- Health tips and advice
- News from the medical community
- Patient testimonials
- Upcoming events and promotions
When it comes to designing your newsletter, keep it simple and easy to read. Use a clean and clear layout, and make sure your content is concise and easy to understand. You should also include a clear call-to-action, such as encouraging patients to schedule an appointment or follow your practice on social media.
In terms of sending your newsletter, you’ll want to choose a reliable email service provider that can help you create and send professional-looking emails. You should also consider the frequency of your newsletter. Will you send it monthly, quarterly, or only when you have important updates to share?
Finally, tracking your results is crucial to understanding the effectiveness of your email newsletter. Use metrics such as open rates, click-through rates, and unsubscribes to gauge how well your newsletter is performing.
Key Takeaways:
- Define your goals and target audience before creating your email newsletter
- Include a mix of informative and engaging content
- Keep your design simple and easy to read
- Choose a reliable email service provider
- Track your results to gauge the effectiveness of your newsletter
- Consider the frequency of your newsletter and adjust accordingly