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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
Concierge medical practices are constantly looking for ways to improve patient engagement and communication.
One effective way to do this is through SMS marketing. SMS marketing allows concierge medical practices to send appointment reminders, health tips, and special offers directly to patients’ mobile phones.
SMS marketing is a cost-effective and efficient way to reach patients. It eliminates the need for phone calls and emails, which can be time-consuming and may go unread. With SMS marketing, concierge medical practices can send messages to patients at any time, and patients can respond at their convenience.
Concierge medical practices can use SMS marketing to send a variety of messages, including:
- Appointment reminders: Send reminders to patients about upcoming appointments, reducing no-shows and improving patient attendance.
- Health tips: Share health tips and advice with patients, helping them to take control of their health and well-being.
- Special offers: Send special offers and promotions to patients, such as discounts on services or packages.
- Survey and feedback requests: Request feedback from patients, helping concierge medical practices to improve their services and patient satisfaction.
When implementing an SMS marketing strategy, concierge medical practices should consider the following best practices:
- Obtain patient consent: Before sending SMS messages, obtain consent from patients to ensure that they are happy to receive messages.
- Keep messages short and clear: Keep messages concise and easy to understand, avoiding jargon and technical terms.
- Use a clear call-to-action: Include a clear call-to-action in messages, such as “Reply to this message to book an appointment.”
- Monitor and respond to messages: Monitor messages and respond promptly to patient inquiries and feedback.
Concierge medical practices can also use SMS marketing to encourage patients to leave reviews on their Google Business Profile and Facebook page. This can help to improve the concierge medical practice’s online reputation and attract new patients.
By implementing an SMS marketing strategy, concierge medical practices can improve patient engagement, communication, and satisfaction. It is a simple and effective way to reach patients and promote the concierge medical practice’s services.
Key Takeaways:
- SMS marketing is a cost-effective and efficient way to reach patients.
- Concierge medical practices can use SMS marketing to send appointment reminders, health tips, and special offers.
- Best practices for SMS marketing include obtaining patient consent, keeping messages short and clear, and monitoring and responding to messages.
- SMS marketing can be used to encourage patients to leave reviews on Google Business Profile and Facebook.
- Implementing an SMS marketing strategy can improve patient engagement, communication, and satisfaction.