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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.

Episode Summary
In this episode, Jennifer Wiggins, CEO of Aegis Malpractice Solutions, shares expert insights on medical malpractice insurance tailored for concierge and direct primary care practitioners. Discover how to choose the right coverage, understand policy types, and protect your practice effectively.
Episode Chapters
Chapters
00:00 Introduction to Jennifer Wiggins and Her Journey
04:57 Transitioning from Employment to Entrepreneurship
10:24 Understanding Medical Malpractice Insurance
16:29 Tail Insurance Explained
22:07 Navigating the Insurance Landscape for DPC and Concierge Practices
27:51 Final Thoughts and Resources
Full Episode Transcript
Hello and welcome to the Concierge Medical Marketing Podcast. I’m your host, Steven Schwartz, and my guest today is Jennifer Wiggins and Jennifer is the CEO of Aegis Malpractice Solutions of Fort Wayne, Indiana. Jennifer, thank you for being my guest today.
Jennifer Wiggins (00:38)
Happy to be here. Thanks for having me.
Steven Schwartz (00:40)
Truly my pleasure. We had a great time chatting off camera a few minutes ago, getting to know each other and learning more about each other and our businesses and whatnot. And so many great nuggets already started coming out in our discussion. as a way of getting started here, would you please share with our listeners where you’re from, where did you grow up, and just some quick background personal stuff.
Jennifer Wiggins (01:01)
Yeah, no problem at all. So born and raised in Fort Wayne, Indiana, which is a medium sized town, Northeast Indiana, but went to school here, grew up here, went away for college and wasn’t really planning on coming back, but ended up coming back. And fairly soon after graduating, found myself working for a medical malpractice insurance company in town called Medical Protective. I won’t give you the…
funny story of how I landed at MedPro, but suffice to say that right after graduating from college, I couldn’t find a job and I started selling Cutco knives. And the quick fast forward to that is I sold knives to a lady who was the wife of an executive at Medical Protective, which opened the door to me going to work for MedPro. ⁓
Steven Schwartz (01:45)
Love it. It’s so
fun how those stories where I did this, I thought that, met so and so, I did such, and it led me to this. And then you had a job with them for how long?
Jennifer Wiggins (01:48)
Yes.
Yeah.
I was at MedPro for 16 years and stayed there until I started Aegis back in the fall of 18. But it’s funny, I always tell my kids, know, don’t ever think you’re too good for any job because you never know what that can become and what doors that might open for you. And quite frankly, even just what skills you can build by just being really good at something that might seem so unimportant at the time.
Steven Schwartz (02:16)
You know, it’s funny, I’m glad you mentioned that story because you never quite know where any interaction is going to lead eventually. I got to tell you this such a fun story. I’ll let you get back to yours. We were at Disney World at the Hollywood studios and I had one of my boys at the time in the stroller who’s now, you know, 22 and graduating from college, you know, but he was in the stroller at that time and I’m just waiting for him, you know, for spouse to get off the the rock and roller coaster.
And I’m sitting there and chatting with a man who is sitting there on the bench next to me, you know, just being friendly. Hey, where are you from? And what do you do? And he found out that I was in web design business. And he said he was getting frustrated with his current web designer because he would ask for changes to be made to his website and it would take, you know, weeks to get things done. And by the time the web designer finally got around to it, it was too late. In other words, the thing had passed. And I said, well, I built a system.
where our clients can log in and make changes to their websites themselves anytime they want to without being a techie. He looks at me with this look on his like, you can do that. I said, yeah, we have hundreds of clients who do this. And he said, give me your card, give me your phone number. And literally he signed up for not just one website, but I think two, maybe three separate websites for different businesses and was my client for many years, simply by being friendly, talking to somebody with, me with my kid in the baby stroller at the rock and roller coaster exit. So
I hear you.
Jennifer Wiggins (03:42)
Yeah,
yeah, isn’t that funny? I mean, like, I think it’s a good lesson in life in general, right? Do your best at whatever it is that you’re doing and, you know, good things tend to come from it.
Steven Schwartz (03:52)
I love it. No, absolutely. So tell us more about your story. What transpired to go from working for a medical, you said MedPro, a medical insurance type of company to start your own company.
Jennifer Wiggins (04:05)
Yeah. So I had a great career early at MedPro, actually met my husband at MedPro. So I have a very soft spot for that company. However, my last role with them, I was doing direct sales. And so as a direct sales rep, basically I’m just selling their product to the doctors, the surgeons, the medical groups that we were working with.
And it was interesting, you know how it is in this business, you get to become friends with a lot of your clients. And I had a really interesting kind of pivotal moment in my career where I was going in to present a malpractice renewal to a CEO of a large ER group who had become a very good friend of mine. And we were giving her a pretty significant rate increase for the next year. And I knew that that group was already struggling. They’re having contract issues, having a really hard time. And here I was coming in, delivering a really hard increase.
And I remember her telling me, gosh, this is going to be really hard for us, Jennifer, but because we’re friends, you know, I’ll make it work. And I just remember walking out of that meeting thinking, this is awful. Like, I don’t want to be the person that’s walking into a practice and trying to shove a square peg into a round hole or make life harder for my friends in healthcare. I want to come in and have a better solution.
And so that just kind of started the wheels turning of what would that look like for me? And it became pretty clear that I didn’t want to work for one specific carrier. I wanted to be a broker and I wanted to be able to represent all of the different insurance companies so that when I walk into my friend’s practice, I’m able to say, hey, look, let’s find the best solution here and then negotiate for her and help her find the best terms. And so that has been.
a way more fulfilling avenue for us. And so in the fall of 2018, I resigned from medical protective and I started Aegis Malpractice Solutions all by my lonesome. And we’ve grown ever since and really excited about what we’re doing and where we’re headed.
Steven Schwartz (06:03)
What a great story. Thank you for sharing. All right. So let’s get into a little bit more about the different types of medical malpractice insurances, categories of them. Just give an overview, especially if someone’s listening to this podcast who is considering opening their own concierge practice or direct primary care practice or some other type of membership medical practice. What major things would you advise them to either look for?
Jennifer Wiggins (06:05)
Yeah.
Steven Schwartz (06:29)
or to ask about.
Jennifer Wiggins (06:31)
Yeah, it’s a really good question. So what’s one thing that’s unique about our brokerage is that we only work with independents. So we work in all 50 states. We’re appointed with all the top carriers, but we have a real, real soft spot for our independent folks. So concierge doctors, DPCs, those who are doing cash based businesses, that’s the majority of our clients. So when we get those phone calls, usually they’re coming from two different positions. They’re either currently in an employment model.
and they’re looking to resign from that employment model and go off on their own. Sometimes it’ll also be a situation where they’re just putting their toe in the waters and they’re gonna maybe start a little side gig for a while and see if it’s gonna be sustainable and something they can figure out over the long haul. And then every once in a while we’ll have somebody who’s just fresh out of training, right? They’re right out of residency or fellowship and they know exactly what they wanna do and they’re gonna hit the ground running. So.
Depending on their situation, there are a couple of ways that we kind of advise them on how to move forward. So to give you a little bit of background, so there’s two different types of policies when it comes to medical malpractice. There’s occurrence coverage and then there’s claims made coverage. And I will tell you, this is the number one question that we get from healthcare providers. There’s a lot of misinformation and confusion around the different types of insurance. Because let’s be honest, doctors don’t get
a lot of training on business aspects when they go through school. I’m sure the same thing for you. They don’t get a lot of training on web design and marketing. They don’t get any training on medical malpractice other than maybe they had a lawyer come in and give them some risk management tips. So first things first is you want to figure out what type of insurance you want. So occurrence or claims made.
And the difference between the two policy types really has to do with how the coverage triggers for the doctor. So if you have an occurrence malpractice policy, your protection triggers based on when the medical incident actually occurred. So, you know, if you saw a patient today, which is March 23rd, 2026, if heaven forbids something happens as a result of your treatment on the 2023rd, know, 323,
this would be the day that the policy would trigger protection for you. So the occurrence policy triggers based on the occurrence date. The claims made policy works the opposite way. A claims made policy triggers based on when a claim is made against a doctor. So if a doctor saw a patient today on March 23rd of 2026, let’s just say that two years have gone by and then they filed a lawsuit in 2028.
Well, that’s when the triggering event happens on a claims made policy. So it’s not based on when you saw the patient, it’s based on when the claim gets filed. So two different types of policies, two different types of insurances. They’re of course priced very differently. The occurrence policy is a little bit more expensive. Claims made policy is a little bit cheaper, primarily in the first few years. But the big issue, and this is what we deal with a lot with providers who are leaving an employer,
considering making a change in their coverage, claims made policies have something called tail insurance, which is really problematic for a lot of doctors. And so what tail insurance is, is when you’re finished with your claims made policy and you cancel the insurance because you’re no longer working for that employer or you’re moving to a new location, in order for you to have protection into the future,
in case anybody else still sues you later on. Because remember, this is the policy that triggers based on when the claim gets filed. So you could still have someone sue you a year or two after you’ve left. You have to purchase a tail. And the tail starts on the day that you cancel the policy. And then it protects you into the future in case anyone else still brings a lawsuit later on for the work that you did while that coverage was active. So when we’re talking to folks who are
getting into concierge medicine, maybe they’re moonlighting, having a side gig. One of the main things we’re talking to them about is tell me about the current insurance that you have. Because if you’re working for an employer and you’re on a claims made policy today, you need to figure out what does that look like when you transition away. So are you going to have to buy a tail? Are they going to buy a tail for you?
Do we have an option to just carry that policy forward for you so that you can just maintain coverage on your own? So those are the types of things that we often will talk to folks about, particularly in the early conversations of coverage to figure out what do they have currently and then what do we need to be doing going forward to help them transition to not only continue covering them for all the fun, exciting things they’re going to do in the future, but we want to still cover their behind in case
heaven forbids something ever gets filed for all of the work that they did before.
Steven Schwartz (11:21)
So the thing that came to my mind when you’re explaining this is when a practitioner wants to retire, let’s say December 31, they said, we’re done. Doors are closed or sold the business to somebody else or whatever. How long does someone need to carry tail insurance to cover their backside in case somebody pops up two years later, three years later? I mean, how long could this go before there’s some sort of statute of limitation?
Jennifer Wiggins (11:48)
Yeah, that’s a good question. And there is a statute of limitations, but let me explain how this works. So normally when somebody buys a tail, the carriers typically issue what’s called an unlimited tail. So it starts on the day that the policy cancels and then it extends the protection indefinitely into the future. It never expires. So as long as you haven’t blown through all your limits and you haven’t used up all your coverage, that tail never ends. It’s available forevermore.
But people always ask exactly what you just said, where they’ll say, well, don’t worry, I’m in a state with only a two year statute of limitations and it’s already been two years, so I’m not worried about any more lawsuits coming in. Which I hear you, but there are a couple of exceptions that make that issue problematic for doctors. So two problems with the statute of limitations. Number one is the date of discovery rule. So technically a patient has until the day they discover that there’s been malpractice,
before the statute of limitations clock starts ticking. So if it’s a misbreast cancer diagnosis or it’s an issue where something was implanted and we didn’t find out about it for a couple of years because it didn’t start to cause issues for quite a while, they have from the date of discovery plus two years, three years, five years, whatever the statute is in your state, to still technically file a lawsuit against a provider. That’s issue number one.
Second issue is pediatric patients. So if you’re seeing anybody who’s a minor, so if you’re a pediatrician, you’re an OB-GYN, you’re a family medicine doctor, you’re seeing any kind of PEDS patients at all, they have until the age of majority plus the statute of limitations to file a lawsuit. Either them or their parent can still sue you all of that time later. So.
Steven Schwartz (13:31)
What is definition of age of majority? Is that 18, 21, something else?
Jennifer Wiggins (13:34)
18.
Typically, in most states, it’s age 18. So if you’ve got pediatric exposure, you’ve got a pretty long tailed risk to still be aware of. And so when you go to buy your tail, you can buy that unlimited tail, which again is typically unlimited, never expires, or you can buy limited tails, which means I only want tail insurance for five years, or I only want tail for two years or three years.
Now it is cheaper if you do the limited tail options, but what we have found is the price differential between like a five year tail and an unlimited tail is like five to 10 % difference. It’s not that much more for never having to worry about it. ⁓ So yeah, so mean, we’ll sell them a limited tail if they want. I am very clear in explaining what the potential risks are with that, but
Steven Schwartz (14:15)
Peace of mind, right? Peace of mind facts. Sure.
Jennifer Wiggins (14:26)
We always give them multiple options and pretty much everyone still buys the unlimited option.
Steven Schwartz (14:31)
So here’s a crazy question. Let’s say there’s a husband-wife who own a medical practice. And the husband, let’s say, is the concierge doctor. The wife is the office manager or business operations person. And they decide to sell the business. they do, on December 31, they transfer over to somebody else. And they have the tail insurance. Well, what happens if at some point
the doctor who was the husband practitioner passes away, let’s say a year after selling the business. Will the tail insurance help also cover the wife who was part owner of that business?
Jennifer Wiggins (15:07)
Mm-hmm good question. So it depends how the policy was structured So I’ll answer it two different ways number one tail insurance will cover their their estate So if somebody still tries to come after the estate of dr So-and-so that tail will still protect their interests even after they’ve passed away But secondly most of the time when you’re buying malpractice insurance, you’re not just buying it for you the person you’re buying it for your business
So let’s just say it was ABC Concierge Medicine was the name of their business. And then the doctor was, you know, Dr. Smith. You had a policy for Dr. Smith and then you should also have had a policy for ABC. So when those policies canceled, you got a tail for the doctor and you got a tail for the business. So in terms of protecting the wife’s interest, that would most likely fall underneath the corporate malpractice policy or the business malpractice policy.
So that tail would cover her, his tail would cover him.
Steven Schwartz (16:04)
All right, is there any easy ballpark price range that people could expect for an unlimited tail to cover a practice? ⁓ What does this even cost? I know the prices must certainly range depending on what comes in the policy, but can you give us some general ballparks?
Jennifer Wiggins (16:15)
Mm-hmm.
So,
tail insurance is typically a pretty standard formula and that is a factor of the mature premium. So, in most carriers, the factor is two times or sometimes it’s one and a half times the mature premium. So, let’s just say that a doctor is paying $5,000 a year for their malpractice coverage. If you buy a tail and it’s an unlimited tail, safe to say you should budget about $10,000 to buy the tail.
Now, I say that has how much it costs to buy the tail, but there are opportunities where you can actually earn tail insurance for no cost. So there are three different ways that doctors can earn a free tail. And this is pretty typical with every carrier. I mean, they’re all pretty much the same when it comes to these rules and that is death, disability or retirement. So if a provider passes away, the carrier will typically issue that tail policy for no charge.
If the provider becomes disabled, either because of an accident or an illness or some sort of an injury, like for example, we had a surgeon who ended up in a car accident and his hands were severely injured, physically still fine, but no longer able to perform surgery. He was able to get a free disability policy for his tail. So those two things are always across the board, typically readily available. The third one though is retirement. So if it is a doctor, like the one you explained,
who is fully retiring from the practice of medicine, you can get a free tail from your carrier for that as well. Now, inevitably what ends up happening is a lot of doctors will quote unquote retire and then they’ll get bored two or three years later. And then they’ll call me back up and say, well, I’ve decided to do some locums or I’m gonna do some contract work. So you can secure a new policy even if you’ve already earned out that free retirement tail.
The only thing you have to keep in mind is you’re not going to get a second free tail. So if you do decide to get another policy going forward, you would either want to get an occurrence policy, which is the one that doesn’t need a tail or just be prepared that you will have to tail it out most likely the second time.
Steven Schwartz (18:32)
So many different options and scenarios. And I think it’s such a good idea for our listeners, when they have any questions on the topic of medical malpractice insurance, to schedule a time with you to get on the phone or a Zoom or whatever, and really just have them put their details on the table. This is who I am. This is what my practice looks like. This is the staff. This is what we charge. This is what we’re grossing. Whatever. And really have an in-depth.
discussion with you so that you can ask the right questions and really come up with the right policy to truly fit their needs. Is that how things typically work?
Jennifer Wiggins (19:10)
Yeah, it is typically how things work and we have a pretty easy onboarding way to do that on our website. You scheduled what we call a discovery call, which is just 10 minutes where I ask you all these questions so I can get familiar with your policy. And then what we then do is we go to market and we shop the entire thing. So we’ll take Dr. ABC’s practice details and we will go get quotes from all of the top carriers and then we’ll put all of those quotes together and what we call a quote comparison.
And in this document, we’re laying all of the carriers by them, know, side by side on the document. Yes, we are looking at the premium differences, but beyond that, we’re looking at the more important things to me, which is what do they cover and what do they not cover? Or what significant features and benefits does this carrier offer that maybe this carrier doesn’t offer? Or how experienced is carrier A in your specialty or in your state versus maybe a different carrier who doesn’t do a lot of work here?
So those are the kinds of things that we look at and we then have a follow-up phone call where we walk through that document with our clients and then they pick the carrier they’re most interested in and then we wrap up the application and get them proof of coverage.
Steven Schwartz (20:20)
How long does this whole process typically take from when they schedule their time with you until they have a policy that’s bound and good to go?
Jennifer Wiggins (20:28)
Yep. So we typically can have all of the quotes turned around. That quote comparison I was telling you about usually takes about seven to 10 business days for me to get, you know, herd all the cats and get all the quotes and get everything that I need to fill out that form. So typically the quotes get delivered within seven to 10 days. Then we’ll have a call with our client and review the options and it typically can get bound just a few days after that.
I mean, I’m gonna say two weeks is probably a pretty good estimate of time to get that done, assuming the doctor’s prompt and getting us what we need, but that’s a pretty good rule of thumb. I do usually tell people though, don’t wait until two weeks before you need coverage to call me. It’s always better to do it early so that way you can have your proof of insurance in hand. So you’ve got the peace of mind of knowing that the policy is ready to go and it’ll turn on on the day that you’ve designated. So you can actually bind a policy
up to 90 days before you even need it to start. So you can go ahead and lock it in, have your proof of coverage, but you don’t even have to start paying for it or do anything until that start date. But then it’s one more thing off your back. You can continue working on your website or doing everything else that you want to do to build your practice and the malpractice is taken care of.
Steven Schwartz (21:40)
I love it. There’s so many different folks I talk to who are in the process of designing their new practice and getting all of their eyes dotted. He’s crossed and whatnot in order to open up on the first day. In fact, one of my clients is opening his new concierge practice today. It’s his first day in Houston, Texas after being a hospitalist for over 10 years in the Houston area. And so.
You know, we started working on his website a while back and getting started the digital marketing, all these different things to lead up to today. And I would love to be able to refer our listeners and other folks that I talked to over to you, Jennifer, so that you can really take the time and work with them and find the exact best choice policy that’s available to them for their unique specific needs.
Jennifer Wiggins (22:28)
Yeah, that’d be great. We’d love to help them.
Steven Schwartz (22:31)
Perfect. You know your business so well. What question should I have asked you in this interview that I haven’t asked that you maybe would like to share with our listeners to help them with their decision on malpractice insurance?
Jennifer Wiggins (22:44)
Sure, sure. Well, I think the only other thing that comes to mind is just something I think, particularly if you’re in that DPC concierge space, is that a lot of malpractice carriers now have discounted rates for DPC concierge doctors. Because what we’re finding is, and I’ve known this for quite a while, I’m excited that the carriers are getting on board, is that they have lower claims. They don’t get sued as often because DPC and concierge providers are spending more time with each patient.
They are not feeling rushed. They’re not stressed. They generally are happier and their patients are happier because they’re getting in to be seen when they need to be seen. And they’re having a very thorough conversation with their healthcare provider. And so what we’re finding is a lot of the carriers now are actually offering discounts and reduced rates for concierge and DPC providers. So whether you call me or whether you call another broker, the one thing I would say to you is make sure you’re asking if they have carriers that do have those unique.
concierge and DPC prices because many of them do and then the second thing which touches on what we talked about before is No matter who you’re working with if this is your first time buying malpractice insurance I would highly encourage you to get a quote for both occurrence and claims made coverage options and when you’re doing the claims made prices You’re gonna want a quote for not only the first year premium But also the next five years because the claims made price starts really cheap
but then it increases for the first five years of your business. And then also ask for a rough idea of your tail, because you do need to have an idea. Hopefully you earn a free tail, but if for some reason the practice doesn’t work out and you need to close up shop, if you go claims made, I want you to be prepared for what that long-term cost would look like.
Steven Schwartz (24:26)
I love it. You know, as a marketing professional, I always think about what a good lead magnet might be for helping a business grow and get more leads in the door. And I was just going to say, if you don’t already have a lead magnet for your business, something along the lines of the top 10 questions every concierge or DPC practitioner needs to ask their broker before signing up for their medical malpractice insurance.
Jennifer Wiggins (24:54)
Yes, absolutely.
Steven Schwartz (24:56)
If you don’t have that already, I would encourage you to make that because what you’ve shared with us today on this interview is these super important questions. And when somebody is new and they’ve got a huge to-do list and malpractice insurance is just simply one of those items on the to-do list, having a document in their hand of the top 10 questions that you should ask your broker
would probably be exceptionally helpful. And obviously, for you offering a tool or resource like that, people would certainly see that as value and absolutely want you to provide a quote as well.
Jennifer Wiggins (25:33)
Yeah, I agree. And what’s interesting is what we found is, you know, our agency is very unique because we only do medical malpractice. So it’s our one lane and we do it really, really well. What we found is when we have people kind of ask these questions of other brokers, sometimes it’s pretty easy for them to discover that maybe they don’t know as much as you would like them to know. And maybe they’re not really the fit that you want. So you don’t want a jack of all trades insurance person.
handling your medical malpractice, which is the one unique type of insurance coverage that you have that not only protects your assets, but your reputation and what you’ve been working so hard to build throughout your entire career. So you don’t want to get that wrong. You also don’t want to overpay for it. So you want to do your homework there.
Steven Schwartz (26:18)
Excellent. I assume in the insurance space, you also have colleagues who handle different types of insurances outside of what you offer that you could also refer to your clients and prospective clients who might need insurance type A, B, C, D, whatever those things might be that you don’t offer. Do you have relationships like that you could refer people?
Jennifer Wiggins (26:26)
Right.
Yes, absolutely. And we have a really great partner similar to us that’s national and we do the MedMAL. They do all the other commercial lines and it works out really well.
Steven Schwartz (26:49)
Nice, I love it. Well,
this has been truly wonderful getting a chance to get to know you and your business. Can you please share your website address with our listeners, please?
Jennifer Wiggins (26:58)
Absolutely. So it’s AegisMalpractice.com and I’ll spell it for you. It’s A-E-G-I-S and then the word Malpractice.com. And if you go to the contact us page on the website, you’ll see actually my Calendly link is integrated right in there. So you can just pick a day and time if you’d want to connect for a discovery call. It doesn’t cost anything to do business with us. We work as an insurance agency. So
We charge nothing to the people that work with us. We get a pay to commission from whatever carrier we use for the placement. So all of our services are always free. And I’m always happy to talk to folks, even if you’re still six months to a year away from starting, if you just want to kind of get the lay of the land, that Discovery Call is a great place to start.
Steven Schwartz (27:42)
I love it. Thank you for sharing that information. What does Aegis mean?
Jennifer Wiggins (27:47)
Yeah, it’s funny. So when I was coming up with a business name, I wasn’t thinking about how no one could pronounce it. I wanted a word that stood for protection or advocacy or support. And Aegis is actually a Greek word. It was the shield of Zeus. And it was kind of like this symbol and ancient Greece of ultimate protection. And so oftentimes in like foster care situations, you’ll hear judges refer to
foster child is under the Aegis of the foster parents. And so it’s kind of this, you know, symbol of advocacy and protection. Selfishly, I also picked it because I knew I wanted an A name. Because when you go to a carrier’s website and you see the list of brokers, they’re always alphabetized. So I knew we wanted to be an A. So figured it out.
Steven Schwartz (28:31)
I love it. It reminds
me of the old 20 years ago. It’s like, we called our company AAA insurance or whatever, because at the front of the phone book, right? That’s when you talk to kids about a phone book today. They look at you like, a phone book? I don’t get this concept at all. So that’s so wonderful. Well, just quickly for our listeners, my company is Concierge Medical Marketing, and we help.
Jennifer Wiggins (28:39)
Triple A. huh.
Yeah.
I know. It’s
Steven Schwartz (28:59)
our concierge and DPC clients with the digital marketing services that they need to help them succeed in their businesses. And whether that’s transitioning patients from a traditional insurance-based practice to a membership-type practice, we can help with the transition process. Most of the folks I talk to are interested in growth. Maybe they’re brand new, or maybe they have 10 or 100.
200 patients in their panel and they want to get to 300 or 400 we can help with digital marketing strategies for growth and the third program that we offer we call Nurture and the idea there is let’s say you’re at a full panel But you still want to stay in touch with your patients you want to email them you want to text them you want to have quarterly wine and cheese parties the different things that you need in order to keep loving on and nurturing your patients
so that they continue to feel great about the investment they’re making financially into their health. And so here at Concierge Medical Marketing, we can help with all of those different areas. I have written a book called The Definitive Guide to Winning with Digital Marketing for Concierge Medical Practices. That book is available for free from our website, conciergemd.marketing. Please go there, find the spot on the homepage where it offers the book. Just put in your email address and click the submit button.
And from there, our system will automatically send you a link where you can download and view the PDF of that book. Also, I’ve launched a brand new resources website, stevenschwarz.info. stevenschwarz.info. And that website has tons of free resources, like case studies that we’ve done helping concierge practices save over $4,000 a month on their Google ad spend.
in the process getting them more than double the number of leads for their practice, different AI tools that I’ve created. There’s so many cool resources there at stevenschwarz.info. So please help yourself go there and take what’s helpful to you. And if there’s anything you need help with, please fill out a request to meet with me on my website. In fact, you can go to cmmkg.com forward slash schedule.
And that is similar to the Calendly where you can pick a time that works on my calendar, that works on your calendar, and we’ll have a 30 minute discussion and see what we can do to help you out. Jennifer Wiggins, CEO of Aegis Malpractice Solutions. Jennifer, it’s been truly a pleasure having you on our podcast today. Thank you. I wish you all the very best for continued success in your business and helping protect our medical practitioners so that they can do what they do best, which is taking care of people. Thank you again for being my guest today.
Jennifer Wiggins (31:42)
Happy to be here. Thank you.
Steven Schwartz (31:43)
Wonderful. Folks, this has been the Concierge Medical Marketing Podcast. I’m your host, Steven Schwartz. Thank you for being here. Please like, share, subscribe, forward the link to a friend if they can have some value. But we’re here to help you grow and succeed in your practice. Please keep checking back for new podcasts. Follow us on LinkedIn and all those cool places. And we’ll talk to you soon, everybody. See you on the next episode.