Starting a newsletter is an effective way for concierge medical practices to keep patients informed and engaged. These newsletters can share a range of information, such as updates, new services, and practical health advice. By consistently providing useful content, concierge medical practices foster stronger relationships with patients and encourage loyalty.

Newsletters can include details like new services or treatments, updates to office hours, staff announcements, or health and wellness tips. Practices can also use them to remind patients to leave reviews on Google Business Profile and Facebook, which helps boost visibility and attract new patients.

Additionally, newsletters are excellent tools to highlight special events or promotions. Whether promoting a discount, introducing a new treatment, or announcing a health seminar, concierge medical practices can drive patient engagement by including such updates. These periodic communications motivate patients to participate and stay connected with their provider.

To maximize their effectiveness, newsletters should be easy to understand and avoid medical jargon. Concierge medical practices should focus on concise, clear messaging that resonates with patients. Plain language builds trust and reinforces credibility, ensuring that information is both accessible and appreciated.

Finally, newsletters are a valuable means to solicit patient feedback or suggestions. Asking for input not only demonstrates that the practice values patients’ opinions but also helps identify areas for improvement. This creates a sense of collaboration and strengthens the patient-provider relationship.

Newsletters can be distributed to both active and prospective patients of the practice by email, posted on the practice website as a blog post, created into a video with AI tools, shared on social media, and more!

Key Takeaways:

• Newsletters are an effective tool for concierge medical practices to keep patients informed and engaged.
• Content can include updates on services, office hours, staff changes, and health tips, as well as reminders to leave reviews on Google Business Profile and Facebook.
• Special events, promotions, and discounts can be featured to encourage patient participation.
• Clear, simple language is essential to ensure accessibility and strengthen trust.
• Newsletters provide a platform to gather patient feedback and build stronger relationships through collaboration.