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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
Online reviews are often the first resource patients turn to when searching for a new doctor. These reviews significantly impact concierge medical practices by providing potential patients with insights into the quality of care offered.
Patients can leave reviews on various platforms, including Google Business Profile and Facebook. Google reviews are especially important for concierge medical practices due to Google’s widespread use. When patients search for a doctor on Google, reviews from other patients are prominently displayed.
Concierge medical practices should encourage patients to leave reviews on Google. A follow-up email after a patient visit can request feedback and include a link to leave a review on Google.
Responding to all reviews, both positive and negative, is crucial for building credibility. It demonstrates that the practice values patient feedback and provides an opportunity to address any concerns.
Reviews can help concierge medical practices identify areas for improvement. If multiple patients highlight the same issue, the practice should address it to enhance the overall quality of care.
Positive reviews can attract new patients when used in marketing materials and social media posts by concierge medical practices.
While negative reviews may be a concern, they offer an opportunity for the practice to demonstrate how it handles criticism.
Direct primary care (DPC) practices also benefit from Google reviews. As DPC practices often rely on word-of-mouth referrals, online reviews can amplify these referrals.
To maximize the benefits of Google reviews, concierge medical practices should keep their Google Business Profile up-to-date with accurate hours, address, and contact information.
By following these tips, concierge medical practices can use Google reviews to build credibility and attract new patients.
Key Takeaways:
- Google reviews are an important tool for concierge medical practices.
- Concierge medical practices should encourage patients to leave reviews on Google.
- Responding to reviews is crucial for building credibility.
- Reviews can be used to identify areas for improvement.
- Positive reviews can be used in marketing materials.
- Direct primary care (DPC) practices can also benefit from Google reviews.
- Keeping an up-to-date Google Business Profile is important for getting the most out of Google reviews.