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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
To promote seasonal health tips and services effectively, concierge medical practices must first identify the most relevant health concerns for each season. For example, during the winter months, patients may be more susceptible to the flu and other respiratory illnesses. Concierge medical practices can address this by offering flu vaccinations and providing tips on how to boost the immune system.
After identifying key seasonal health concerns, concierge medical practices can develop targeted marketing campaigns to reach their patients. This may include creating social media posts, sending email newsletters, and hosting workshops or webinars on seasonal health topics. By providing valuable and timely health information, concierge medical practices can establish themselves as trusted resources for their patients.
In addition to promoting seasonal health tips, concierge medical practices can use these opportunities to highlight their services. For instance, a direct primary care (DPC) practice may use the winter season to promote same-day appointments for patients experiencing flu-like symptoms. By showcasing their services in this way, concierge medical practices can attract new patients and strengthen relationships with existing ones.
Encouraging patient engagement is another key strategy. Practices can ask patients to share their own seasonal health tips on social media using a specific hashtag. Concierge medical practices can also request that patients leave reviews on their Google Business Profile or Facebook page, which can help increase visibility and credibility.
To maximize the effectiveness of these efforts, concierge medical practices should track engagement metrics such as likes, shares, and comments. By monitoring these metrics, practices can refine their marketing strategies and improve their overall reach.
Key Takeaways:
- Identify the most relevant health concerns for each season to inform marketing efforts.
- Develop targeted marketing campaigns using social media, email newsletters, and workshops or webinars.
- Highlight services that address seasonal health concerns, such as same-day appointments for flu-like symptoms.
- Encourage patient engagement through social media and review requests.
- Track engagement metrics to refine marketing strategies and improve reach.