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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
Pinterest for Direct Primary Care and Concierge Medical Practices
Pinterest is a social media platform that is often overlooked by direct primary care (DPC) and concierge medical practices, but it holds significant potential for sharing health tips and information. With over 320 million active users, Pinterest provides an opportunity to reach a large audience and offer valuable content.
One effective way to share health tips on Pinterest is through infographics. Infographics are visual representations of information that are easy to read and understand. They can be used to share tips on healthy eating, exercise, stress management, and more. Concierge medical practices can create their own infographics using design tools like Canva, or they can share infographics from reputable sources.
Sharing health information through videos is another beneficial approach on Pinterest. Videos can explain complex health topics in an easy-to-understand manner or provide tips on healthy living. Concierge medical practices can produce their own videos or share those created by other trusted sources.
In addition to infographics and videos, Pinterest can be used to share blog posts and articles on health-related topics. Direct primary care (DPC) providers and concierge medical practices can write their own blog posts or share articles from reputable sources.
Pinterest also offers a feature called “Story Pins,” which allows users to create a series of images and videos to tell a story. Concierge medical practices can use this feature to share patient testimonials or provide a behind-the-scenes look at their practice.
It is important to note that Pinterest is an excellent way to drive traffic to a concierge medical practice’s website. By including a link to their website in their Pinterest profile, concierge medical practices can attract visitors to their site and enhance their online presence.
Patients can also leave reviews on a concierge medical practice’s Google Business Profile and Facebook page, which can help to improve their online reputation.
Overall, Pinterest is a valuable platform for concierge medical practices to share health tips and information with a wide audience.
Key Takeaways:
- Pinterest offers concierge medical practices a platform to share health tips and information with a large audience.
- Infographics and videos are effective tools for sharing health tips and information on Pinterest.
- Pinterest can help drive traffic to a concierge medical practice’s website.
- Patients can leave reviews on a concierge medical practice’s Google Business Profile and Facebook page.
- Concierge medical practices can use Pinterest to share patient testimonials and provide a behind-the-scenes look at their practice.