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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
Retargeting ads can be an effective way for concierge medical practices to recapture potential patients who have shown interest in their services. By using cookies and other tracking technology, these ads allow concierge medical practices to target users who have visited their website but have yet to convert.
Concierge medical practices can use retargeting ads to remind potential patients of their services and encourage conversions. For example, a practice may create an ad that targets users who have visited their services page but have not yet scheduled a “Meet and Greet” appointment. The ad could feature a special promotion or offer to entice the user to schedule that meeting.
Another way concierge medical practices can use retargeting ads is to target users who have abandoned their online forms or applications. By targeting these users with a reminder ad, concierge medical practices can encourage them to complete the form and take the next step toward becoming a patient.
When creating retargeting ads, concierge medical practices should consider the user’s experience and how they can personalize the ad to make it more relevant to their needs. For example, a practice may create an ad that features a patient testimonial for a specific service in which the user had previously shown interest.
Concierge medical practices can also use lookalike audience targeting to reach new users who are similar to their existing patients. By targeting users with similar demographics, interests, and behaviors to their existing patients, concierge medical practices can increase their chances of reaching new patients interested in their services.
When running retargeting ads, it is essential to track their effectiveness and make adjustments as needed. By monitoring metrics such as click-through rates and conversion rates, concierge medical practices can determine which ads are performing well and which need to be optimized.
Key Takeaways:
- Concierge medical practices can use retargeting ads to recapture potential patients who have shown interest in their services.
- Retargeting ads can be personalized to make them more relevant to the user’s needs.
- Lookalike audience targeting can be used to reach new users who are similar to existing patients.
- Tracking and optimizing retargeting ads is essential to ensure their effectiveness.