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Steve Schwartz reveals secrets to successful marketing campaigns and growth strategies for the concierge medical industry, this guide draws from 25 years of digital marketing expertise and experience working with over 900 clients.
As a healthcare provider, you’re likely no stranger to the importance of having a strong online presence. With the rise of smart speakers and voice assistants, it’s becoming increasingly crucial to optimize your practice’s content for voice search. More and more patients are using voice search to find healthcare providers, schedule appointments, and get answers to their medical questions.
To capture this growing audience, you need to understand how voice search works and how to tailor your content to meet its unique demands. Voice search queries tend to be longer and more conversational than traditional text-based searches. They often take the form of questions, and users expect quick, concise answers.
So, how can you optimize your practice’s content for voice search?
- Use natural language: Write in a conversational tone that mirrors how people speak. Avoid using overly technical jargon or complex medical terminology that may confuse voice search algorithms.
- Focus on long-tail keywords: Voice search queries often involve longer phrases and more specific questions. Target these long-tail keywords in your content to increase your chances of ranking for voice search results.
- Answer questions directly: Voice search users want quick answers to their questions. Structure your content to provide clear, concise answers to common medical questions and concerns.
- Optimize for featured snippets: Featured snippets are the short answers that appear at the top of search engine results pages (SERPs). Optimize your content to appear in these snippets, as they’re often read aloud by voice assistants.
- Improve your website’s mobile responsiveness: Voice search users are often on-the-go, using their smartphones to find information. Ensure your website is mobile-friendly and loads quickly to cater to these users.
By implementing these strategies, you can improve your practice’s visibility in voice search results and attract more patients to your business.
Key Takeaways
- Use natural language in your content to mirror how people speak
- Target long-tail keywords to increase your chances of ranking for voice search results
- Answer questions directly and provide clear, concise answers to common medical questions
- Optimize for featured snippets to appear at the top of SERPs
- Improve your website’s mobile responsiveness to cater to on-the-go users