transition to Concierge/DPC
This program is designed for providers transitioning from traditional insurance-based practice with many legacy patients to a concierge or DPC model. Our focus is to educate as many legacy patients as possible to show the value a membership medical practice provides.
We use an omnipresent approach, displaying this information across multiple platforms and systems. The message informs the legacy patients that the practice is changing, why it is changing, and to invite the patients to schedule a “Meet and Greet” discussion appointment with the provider as soon as possible.
- Patient outreach using email and text messages
- Facebook and social media awareness ad campaigns
- Spotlight Ads displayed on major news and entertainment websites
- Planning Patient Informational Events
The focus of this program is to introduce the membership medical practice to new potential patients in the geographic area near the office and encouraging them to schedule a “Meet and Greet” with the practitioner.
We utilize several digital advertising techniques to educate potential patients about membership medicine and explain the benefits and value.
- Business Essentials (Maximizing your Google Business Profile)
- Marketing Automation Campaigns
- Local Focus SEO
- Google Ads Management
Many concierge and DPC practices have already achieved their desired panel size and do not wish to grow further. However, it is very important that the current patients, and those on the waitlist, are nurtured on a regular basis, to help them continue to feel appreciated and positive about their decision to be a patient at the practice, as well as the yearly investment.
- Facebook and social media awareness campaigns
- Informative health blog posts shared by email and social media
- Patient Surveys
- AI-generated video providing additional educational content
- Reminder Marketing
- Planning Quarterly Patient Appreciation Events
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Ready to take the next step to grow your concierge medical practice? Contact us today to discover how our expertise in practice branding, patient acquisition and retention, and advanced marketing tactics can help you thrive.
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