Client Overview

Dr. Curtis Okpara, a Houston-based board-certified internal medicine physician and former Division I football player, launched E.X.A.M. By Dr. O as a new concierge medicine practice with a strong performance medicine focus. The practice was designed for busy professionals, executives, and health-conscious adults seeking more direct physician access, more personalized care, and a more proactive approach to long-term health.

To bring that vision to life, Steven Schwartz served as digital strategist through Concierge Medical Marketing, drawing on his 25+ years of web design and digital marketing experience along with his AI tool, Maddy AI. From the beginning, Steven helped shape the strategy, positioning, and overall presentation of the new practice.

Challenges

As a brand-new practice, E.X.A.M. By Dr. O needed more than a website. Dr. Okpara needed help translating his background, philosophy, and performance medicine approach into messaging that prospective patients would quickly understand and value.

He already had a strong story: a board-certified internal medicine physician with a former Division I athletic background and a clear vision for a more personalized style of care. The challenge was presenting that story in a way that felt clear, credible, and distinct from a traditional medical practice.

Solutions

Steven Schwartz led the strategic direction behind the launch of E.X.A.M. By Dr. O, helping define the messaging, tone, positioning, and overall feel of the practice. The objective was not simply to build a website, but to create a brand presence that reflected Dr. Okpara’s credibility and clearly communicated his performance medicine philosophy.

Under Steven’s direction, much of the website copy was generated with Maddy AI, which helped accelerate the creation of clear, persuasive messaging while staying aligned with Dr. Okpara’s vision and voice.

At the same time, the Concierge Medical Marketing web development team created the website itself, giving the practice a polished digital presence. The visual identity was also developed as part of the project, including a logo that helped reinforce the professionalism of the brand.

Results

With the website now launched, the next phase is already underway: a digital marketing campaign focused on increasing visibility through stronger Google Business Profile / Map Pack exposure and hyper-targeted Google Ads. Because that campaign has just begun, this case study does not include marketing performance data yet.

Even so, the new website and messaging have already brought greater clarity to Dr. Okpara’s positioning and value. The practice now presents a more defined story around who he is, what the practice stands for, and why his concierge model is different.

Just as importantly, the new brand and website give the practice a stronger and more polished presence from the start. E.X.A.M. By Dr. O now better reflects the level of care, personal attention, and strategic direction behind the practice.

Client Testimonial

“Working with Steven Schwartz and Maddy AI was a great experience. Maddy helped generate much of the website content, and I was genuinely impressed by both the quality of the writing and how well it captured the vision for my practice. I also love the logo Maddy created with Steve’s guidance. His personal involvement was especially valuable in helping shape the strategy, positioning, and overall feel of the practice so it comes across as credible, differentiated, and high-end.”

— Dr. Curtis Okpara

Conclusion

The launch of E.X.A.M. By Dr. O shows what can happen when thoughtful strategy, clear positioning, and AI-assisted content creation are guided by experienced leadership. By combining Steven Schwartz’s strategic direction, the support of Maddy AI, and the execution of the Concierge Medical Marketing web development team, Dr. Curtis Okpara was able to launch a new concierge medicine brand and website with a clearer identity and a strong foundation for growth. Visit this website at https://exambydoctoro.com.